I'm Jacob. I design complex software from zero to one, then build it.
Building a design system from nothing
Built ALT's design system from nothing, across product and marketing
Designing institutional crypto custody
Designed institutional crypto custody from zero. It became Bakkt's core B2B product.
Bringing the suit fitting online
Turned the in-store suit fitting into an online style quiz that recommends outfits
Designing HR software across 8+ products
Designed across 8+ HR products for thousands of businesses and millions of users
Side projects
- Atlas Radioatlasradio.xyz ↗ (opens in a new tab)
Tune into 12,000+ live radio stations on a globe
- Zinebinzinebin.com ↗ (opens in a new tab)
Browse decades of vintage magazine covers and layouts from the Internet Archive
- BonsaiQRbonsaiqr.com ↗ (opens in a new tab)
Turn any link into a voxel bonsai that hides a scannable QR code
How I use AI
I drive, and AI speeds me up. Early in a project, Claude gives me conceptual wireframes and prototypes, inspiration and a first pass at product requirements. MCPs connect it to Figma, Framer and other tools I use, and Skills raise the quality of what it produces. Codex brings other models when I want to run experiments. I make the design calls.
- ClaudeWireframes, prototypes, requirements
- Claude SkillsSharper, less generic output
- MCP serversFigma, Framer and more
- FigmaUI design
- CodexOther models, for experiments
- MiroWorkshops
- CraftWriting
- PerplexitySearch